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You are registering to attend this session only. You must register for each CanWaCH Academy session separately.

DATE: Thursday, November 21, 2024

TIME: 3 pm to 4 pm EDT

In today's landscape, Canadian organizations working in international development and humanitarian aid often encounter public skepticism, pushback and negative comments regarding their missions and projects. This interactive training session is designed to equip communications and program staff, from organizations of all sizes, with the skills needed to navigate these challenges effectively. Participants will learn practical tools to manage crisis situations, counter negative narratives, and respond to online and media pushback with confidence and credibility.

Led by a seasoned communications strategist with extensive media experience, Shirlee Engel​, will guide participants through the essentials of crisis response in high-stakes environments with effective communication strategies. Attendees will learn how to craft messages that resonate, the importance of creating proactive strategies that build resilience against public criticism, and tips and tricks to cultivate long-term trust with audiences. With a focus on real-world scenarios and hands-on practice, this session will empower organizations to reinforce their mission, maintain public support, and respond effectively in challenging situations.

*Please note this event includes English and French simultaneous translation.